TOS

Timeless Opportunity in Sports

Partnerships

worth

Making

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Who we are:

Timeless Opportunity in Sports. (TOS)

Our team is a collection of brand, agency and rights-holder experts that believe partnerships should be the centrepiece of any marketing strategy enabling captivating stories to be told through partnerships that go Beyond The Obvious.

Brands remain fixated on sports performance, features, innovation, marginal gains. But the real gap isn’t technical credibility, it’s cultural fluency. Sport is one of the most powerful identity engines we have, shaping aesthetics, language and subcultures at scale. Treated as a siloed category, its meaning collapses. The brands that win won’t just dress/sponsor athletes, they’ll understand sport as a cultural system and show up accordingly.

What we do:

We are an agency fully dedicated to brand partnerships

Strategically-led Partnerships

Everything we do is underpinned by a strategic approach from a single-deal to the development of a full, multi-brand portfolio, we are able to create partnerships to help our clients achieve their marketing and commercial objectives.

Finding you the right partner

Our data-driven approach to partnerships enables detailed analysis of prospective partners to align the right partner not only against your brand values but also against quantitative ROI’s.

Delivering value and impact

Through our collective experience of working with rights-holders and our knowledge of what brands need from partnerships we help ensure we deliver value and ROI for our clients.

Bringing the story to life

Our purpose driven, 360° approach ensures that we are robust enough to deliver against any brief. We offer full implementation and amplification of the work. This allows our team to create high quality, high impact partnerships.

Creating equity

We’ve delivered success for everything from joint ventures and business incubations to direct sales and licensing/IP creations. We believe that the best partnerships create tangible, long term revenue boosts and increased value through commercialisation.

An extension of your team

Our team is set up to be embedded within our clients teams to act and think as one. This approach offers real-time support, adaptation and evolution of strategies, ensuring partnership performance at any given time.

Our experience:

We have a track record of building and activating global partnership platforms across Sports, Lifestyle & Culture.

Sports as

culture,

not category

WORK WITH US

hello@tos.team

Milan/Amsterdam

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